Learn more about the cutting edge of nonprofit fundraising
Gail Perry, MBA, CFRE, is an international fundraising consultant, keynote speaker, trainer and philanthropy expert, with a deep commitment to help nonprofits create and manage financial sustainability. Gail was recently named #10 on the list of America’s Top Fundraising Experts, published by Philanthropy Media.
As a MissionBox Visionary, Gail shares her tips and advice for nonprofits.
An expert approach to nonprofit fundraising
Gail Perry's Fired-Up Fundraising approach, developed over the past 30 years as a nonprofit philanthropy expert, has helped organizations raise hundreds of millions in gifts. Your nonprofit can benefit from Gail's expert advice.
For all nonprofits and charities, fundraising strategy and planning efforts require a thoughtful and intentional step back to develop a complete strategy, says Gail. The dysfunction of nonprofit fundraising usually occurs because people are not strategic. They may be working hard, but not smart. Nonprofits tend to be reactive, rather than strategic, as a result of stretched resources and a climate of "not enough" time, money or people. A complete and forward-thinking fundraising strategy, carefully built and covering one or more years, can change crisis thinking into critical thinking.
First, many nonprofits will put all fundraising tasks — no matter what type — on one person. Without thoughtfully preparing and planning out fundraising goals, overlapping responsibilities and timetables can quickly grow out of control and ultimately be ineffective.
As well, nonprofits often don't think enough about the particular strengths they can capitalize on. But they also need to consider their weak points. By carefully examining their fundraising shortcomings such as technologies that don't adequately serve their needs or fundraising staff with little-to-no fundraising experience, a nonprofit can formalize a plan that addresses these challenges. By defining their strengths in resources, mission or provable social impact, they can increase their visibility and appeal.
Strategic planning for nonprofits
It's critical for nonprofits to have some guidance as a the organization develops a strategic plan. A great fundraising plan includes the following:
- Pulling together all your data from current donors, any past fundraising events, major gifts you've received, and other trends.
- Asking questions about what has and has not worked for your nonprofit in the past. Be truthful in your assessment. Remember to identify the most critical fundraising challenges as well as the most promising fundraising opportunities.
- Examine results of your current fundraising programs. Are there strategies your nonprofit might try in order to boost your results?
Providing fundraising tools and resources to nonprofits
Not all nonprofits are able to bring fundraising experts and consultants on site. Gail's book, “Fired Up Fundraising: Turn Board Passion into Action” provides a detailed fundraising capacity assessment tool and a planning checklist. Gail also offers free fundraising tools to nonprofits. Using these tools and prioritizing utilization of a planning checklist is a great way to actualize your fundraising vision.
Gail has also recently launched an 8-Part Recorded Course, “The Highly Profitable Fundraising Toolkit” with modular e-learning tools, templates, and “how-to” videos and workbooks. Nonprofits may apply for a scholarship for this course by contacting Gail directly via her website.
Gail can be contacted via her website.